Fortytwentyfive (4025) is an independent, founder-led contemporary art advisory practice working with individuals and organisations to build, develop and engage with contemporary art collections and cultural initiatives.
Through research, cultural insight and personal guidance, 4025 introduces artists, works and perspectives across regions, creating meaningful connections between people, art and cultures.
About 4025






Contemporary art can open new ways of seeing, but finding a meaningful way into the art world is not always straightforward. 4025 helps clients look beyond familiar names and networks, understand the context surrounding an artwork and make informed decisions with confidence.
Every engagement is led by Areej Al Gurg and shaped around the client’s interests, ambitions and circumstances.
What We Do
Our work is structured across five interrelated pillars: advisory, education, cultural exchange, preservation, and collaboration.
Each operates independently.
Together, they form a cohesive cultural architecture.
Selection
A refined selection across culture and thought
Begin a conversation
Whether you are considering your first artwork, developing a collection or exploring an institutional or cultural project, we would be pleased to learn more.